How to Make Your Business Visible Online (Start with Your Google Business Profile)

Google Business Profile is important for any local business

You might be the very best at what you do. But here’s the hard truth: if people can’t see you online, they won’t even know you exist. Visibility is the foundation of growth. It’s the very first step before people can become familiar with you, trust you, and eventually buy from you.

The good news? Online visibility doesn’t mean being everywhere, all the time. It means being in the right places where your potential customers are already looking.

Here’s how to start.

Step

1: Claim Your Google Business Profile

Google Business Profile is like your online shopfront. When people search for your type of service, it’s often the first thing they see.

• Make sure your profile is claimed and verified.

• Add correct business information (name, address, phone number, website).

• Upload real photos of your business, team, or work.

• Keep your opening hours up to date.

This one step alone can bring new people to your door.

Step 2: Make Your Website Clear and Mobile-Friendly

Your website doesn’t need to be fancy, but it does need to be clear. When someone lands on your site, they should instantly understand:

• What you do

• Who you help

• How to contact you

Since most people search on their phones, test your site on mobile. Does it load fast? Is the text easy to read? Can someone quickly find your phone number or booking button? If not, it’s time for a refresh.

Step 3: Ensure Consistency Across the Web

Imagine looking up a business and finding three different phone numbers. Would you trust them?

That’s why consistency matters. Make sure your business name, address, and contact details are the same everywhere online:

• On your website

• On your Google Business Profile

• On other online listings, such as business directories, associations, or industry platforms relevant to your field

This builds trust with both potential customers and search engines.

Step 4: Ask for Reviews Early

Your happy customers are your best marketing. A few genuine reviews make a big difference when people are deciding who to contact.

Start simple: reach out to three customers you’ve already helped and ask them to leave a review. Keep it personal and easy, e.g., send them the direct link to your Google review page.

Step 5: Don’t Try to Do Everything at Once

One of the biggest mistakes business owners make is trying to be everywhere — every social platform, every trend, every shiny new tool.

You don’t need that. Start with the basics:

• Google Business Profile

• A clear website

• Consistent information and a handful of reviews

Once these are in place, you’ll already be ahead of most businesses.

Conclusion

Visibility is the first domino in growing your business. Without it, people can’t find you. With it, opportunities start showing up — more calls, more inquiries, more growth.

👉 If you’d like help making sure your business is visible where it matters most, book a call with me today. Together, we’ll set up the foundations for growth.